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How to Choose the Most Profitable PPC Strategy on Amazon?

Jan 26

Amazon is one of the most important e-commerce platforms in the world. But how do you ensure you get the most out of your time on Amazon? This article will explain selecting a profitable PPC strategy for your business. Also, walk through some examples of different marketing campaigns.

 What is Amazon PPC?

Amazon PPC is a pay-per-click advertising service that allows Amazon sellers to bid on keywords. Moreover, pay for clicks, impressions, and other actions.

Amazon PPC management helps you reach customers already looking at your products or services. It's an effective way of increasing your visibility on the platform and increasing sales for all types of products.

What are the available PPC options on Amazon?

You must first understand the available options to choose the most profitable PPC strategy. There are four different options:

  • Search Ads (SEM) – This method uses keywords to bid on the search results pages of Google and other search engines. It is often referred to as "organic advertising."

  • Professional Reviews / User Ratings – This method allows you to pay for reviews from existing customers. That have purchased your product or service in the past. From new customers who visit your site after seeing advertisements. About it on social media sites like Facebook and Twitter. It also allows you to pay for positive ratings from existing users. If necessary (for example, if someone gives a negative review but their buy was unsatisfactory).

  • Product Listing Ads – PLA displays products within Amazon's platform according to certain criteria. Such as category type or price range; it then shows ads based on those criteria so potential buyers can find relevant products easily! By contrast, SEM & PLAs display ads. It appears at the top right side of each page visited by a user.

    But unlike SEMs, PLAs only display once, whereas SEMs continue showing ads. Throughout the entire time spent browsing pages on the Amazon Store website. Like any other advertisement would do - these two techniques work best together because they complement each other perfectly while offering unique advantages.


Why is PPC important for Amazon sellers?

  • PPC is important because it helps you get more sales.
  • PPC is important because it helps you get more reviews.
  • PPC is important because it helps you get more conversions (moving from one page to another).
  • PPC is a great way to kickstart your business and make a lot of money simultaneously!

Rank optimization through Amazon PPC

Amazon PPC is a great way to help you find the best keywords for your listing, but knowing where to begin can be daunting. Fortunately, we've got you covered with this step-by-step guide!

First, you'll need some basic knowledge of how Amazon listing optimization service works. So here's a quick primer on how the platform works and what makes it so effective at finding relevant products for customers:

  • You may not want or need every single product listed on Amazon—it's up to each seller whether they want their listings shown in search results (if so). At what level down the list they'd prefer them to be shown (i e, position)?

  • Each time someone clicks through from an ad that appears above other ads in SERPs. Google gets paid by advertisers who pay Adwords PPC fees. That produces better results based on user intent rather than keyword popularity alone."

The fixed-budget method

The fixed budget method is a great way to start your PPC campaign. You can choose from different campaigns, such as competitive or non-competitive, and then set your bid strategy.


  • Select the desired budget that you want to spend on Amazon PPC management.

  • Choose the campaign type based on your business goals, audience, and budget requirements.

  • Select keywords relevant to this particular campaign by looking at their demand volume. Thich helps increase conversions through better conversion rates than regular searches. If there are no specific keywords available, try using broad-match keywords. Followed by exact match ones instead so that both get ranked higher during searches on SERP.

The fixed-price method

If you have a lot of inventory or if you have a lot of sales, the fixed price method is for you. This method will set all your ads at one fixed amount. For example: if your product costs $40 and sells for $50 on Amazon (a 50% margin), your ad bid should be $40 (or 40%).


It can be an effective strategy when many products are in stock because it ensures that no one else gets ahead of you by advertising lower than yourself. In addition, no competitor will undercut you on price before customers!


The sales-based method

The sales-based method is one of the most popular ways to choose your PPC strategy. You can set a daily budget and let Amazon determine the amount you're willing to pay per click.


In this strategy, you'll likely target keywords with high search volume but low conversion rates (low cost per lead). This makes it easy for you to avoid wasting money on clicks that don't result in sales. It's also great if you want to target specific keywords that will likely to result in sales.


For example: if I was selling an eBook about how my grandparents met during World War II. Also, got married after being drafted into service together from different countries. Then I might search for "grandparents meeting" or "war spouse." But suppose someone searches for a "Polish Jew." In that case, they might buy something from me because their goal is probably related. Maybe they want more information about those grandparents' marriages.


The hybrid bidding method

The hybrid bidding method is a combination of the sales-based method and the fixed budget method. It's a great way to optimize your bids because it combines both strategies, but you can also use it to target a specific keyword or category. For example, if you want to run ads for a specific product on Amazon. But need to figure out how much money will be generated from those clicks. Impressions, using this method, will help narrow down what kind of ads. 

The hybrid bidding strategy allows advertisers who want to optimize their campaigns based on their budgets. While also targeting specific keywords or categories based on performance data collected.

Adjust your bids by ad placement. 

The first step to choosing the most profitable Amazon PPC management is to adjust your bids by ad placements.


Ad placements are the positions in your ads that will appear on Amazon, and the relevancy of your product determines them to the search terms. This means that if you have a product that sells well in all areas but not so much in one area. It might be beneficial to reallocate some budget towards increasing its visibility in other areas.

To do this, go into "Account Settings" -> "Advertising Preferences" -> "Search Engine Optimization" (or "SEO"). Then click on "Manage Search Engine Optimization Settings." Here's where we'll change our bid strategy to get better results!


Choose what suits you best.

Before you start choosing a PPC strategy, it's important to know what your business needs. To do that, ask yourself these questions:

  • What's my budget?
  • How much traffic can I get for my budget?
  • How much profit can I make with each campaign?


There are many ways to optimize your Amazon PPC management, but the most important thing is finding what works best for you. If you choose one of these methods, ensure that it takes little time or effort. It's also important not to get discouraged if the first few campaigns don't work out. There will be times when you see little results because your product isn't selling well yet! But remember: with patience and persistence comes success.